What we do
The Writing Machine provides five core services:
• Editorial and marketing communications –
our writers are professional journalists and copywriters who have
worked for the leading publications in technology, media and communications.
This experience and deep understanding of these markets forms the foundation
for successful marketing and communications campaigns, press strategies
and awareness programmes. We typically conduct our own primary research
to create:
• Marketing collateral
• Case studies
• Website content
• White papers
• Newsletters
• Magazines
We pride ourselves on our knowledge, accuracy and timeliness in these
projects and in our ability to remain responsive to clients in fluctuating
markets.
• Consulting - clients gain access to The Writing
Machine’s unique and proven ability to translate, shape and communicate
ideas and strategies for the market through our consultancy services.
Working directly with the client’s marketing and business developments
departments to develop communications strategies and partnership programs
based on how their products fit within our analysis of the current market
interests and expectations. As working journalists and analysts in the
field our knowledge of technologies, business issues and market dynamics
delivers an edge to client marketing communications that other consultancies
can’t match.
• Competitive analysis and market research –
years of experience has enabled The Writing Machine to develop a contacts
network allowing us quick and easy access to respected sources of international
research information. We have excellent relationships with analysts, market
observers and business executives who can provide third party comment
to add insight and context to the work we undertake.
This service can assist a product marketing team or sales force pitch
their approach in an accurate way, reflecting how external market events
and conditions may have influenced the environment. Avoiding market ‘tunnel
vision’ is a significant advantage over the competition.
• Regulatory affairs –
we can assist clients in making submissions to Ofcom, ICSTIS. DTI and
DCMS. Analysis of areas of involvement and market response to regulatory
intervention can help clients devise long-term market strategies that
will help them stay ahead of the competition. We have regulatory analysts,
government advisors and public affairs consultants working with us via
a close partnership with Cellbyte
• Public Relations – receiving thousands
of press releases each year has taught us a thing or two about how to
write effective ones.
The press can make or break a company’s reputation. They can enhance
or devalue your brand. And they can open up, or slam closed the doors
to new markets for your products and services.
The Writing Machine and its PR partner infomob
can help you achieve coverage that establishes credibility, reflects your
current positioning and supports your future aspirations. Achieving quality
media coverage demands a considered strategy, finely tuned narrative and
a consistent approach. We can deliver targeted PR to key journalists in
the UK, Europe and US.
Activities undertaken:
• Defining and prioritising target
publications
• Researching and writing press materials
• Arranging meetings with company
spokespeople
• Manage press liaison
• Report and monitor key issues
• Measure and evaluate coverage
Media coverage: Global business press; consumer technology magazines;
IT trade publications; vertical industry magazines; niche newsletters
and journals.
Other services we offer
• Strategic advisory, acceleration and investment services through
AMF Ventures
• Media training
• Direct marketing campaigns and advertising copywriting
• Brokering introductions
• Conference agenda and speaker research, booking and confirmation
• Corporate event organisation
• Advice to PR companies on pitching to clients
