Clients of the founder include:
Nokia, Swisscom, Sky, elata, Vodafone, The Cloud, Cutting The Wires,
BT, O2, ARCchart Associates, Juniper Research, WorldDAB, First Conferences,
Rock Media, Extreme Sports Channel, Osney Media, World Summits Organisation,
Go Capital, W-Mode, Qualcomm and HP.
Case studies:
Qualcomm
- The Writing Machine is retained by Qualcomm and its interactive
agency partner One to One Interactive to provide marketing collateral
and strategic advice on Qualcomm's entry into the European W-CDMA market.
The marketing advice specifically relates to multimedia content, DRM
and network issues.
Nokia Networks – The Writing Machine was retained to
carry out a major marketing communications campaign on behalf of Nokia
in advance of 3GSM World Congress 2004. We have also been contracted
to provide further on-going marketing communications services.
BT Openzone - BT has created a WiFi play and The Writing
Machine and AMFv are retained to provide guidance to senior management
on this rapidly growing and evolving industry.
BT Retail - The Writing Machine is retained to provide
strategic advice and information on emerging technologies for digital
content delivery, i.e. DAB and DVB.
BSKYB – The Writing Machine and AMFv were retained
by Sky Interactive to undertake a short piece of research into a new
service combining the TV and Internet; and to subsequently prepare an
investment paper and presentation for the Sky Interactive board.
Vodafone – The Writing Machine was retained by
Vodafone to carry out market and competitive research. We also prepared
marketing and commercial materials for the positioning of their new
business services.
Nokia Multimedia - Andrew Darling and The Writing Machine
is retained by Nokia Multimedia to edit and managed Nokia's Mobile TV
Forum and newsletter. This website and monthly newsletter is aimed at
broadcasters, production companies and mobile operators around the world
looking to implement mobile TV over the DVB-H platform. Nokia
Mobile TV Forum
MoMeMo.org
- Andrew Darling is leader of the London chapter of this exclusive
, invitation-only networking club for senior executives in mobile content
and media companies. MoMeMo Organisation
Network
for Online Commerce & World Telemedia - Andrew Darling
is retained by this trade organisation and conference company to act
as Director of Industry Affairs, Editor of its publications and newsletters,
including World Telemedia Magazine. NOC
Elata – The Writing Machine was engaged by Elata,
a mobile middleware platform developer, to coordinate and execute a
marketing communications program designed to raise client's profile
in major telco and IT service provider sector. Project included media
training Elata senior executives, competitive analysis, writing opinion
pieces and placement in trade media and customer newsletters.
Swisscom Eurospot – The Writing Machine was retained
to carry out product research into a major competitor on behalf of the
Swiss mobile and fixed line operator.
The Cloud – The Writing Machine was retained
to develop marketing collateral and website content for this wholesale
WiFi access provider.
The Wireless LAN Event, London – We were retained
by the event organisers to provide agenda and speaker research for this
top London WiFi event to be held at Olympia in April 2004.
Digital
Africa 2005 - Andrew Darling has been retained by this event's
organisers to provide advice on agenda content and speakers. He will
be chairing the event which brings together government ministers, service
providers and vendors in Cape Town between 8 - 10th February 2005.